Cultural Similarity Atlas

Click a country and watch the world recolor

Choose a measure, pick a source country, and see which places are culturally closest or most distant.

Spin the globe and inspect cultural proximity from any angle

Rotate the world, zoom into regions, and keep the same country-to-country distance view in a more interactive globe layout.

Map Maker

Create polished choropleths for papers and slides

Tune palettes, legends, comparison mode, titles, and downloads without touching code.

Culture Clusters

Group countries into communities from cultural distance

Cut the country dendrogram at any number of clusters and compare the result to the benchmark culture families used in the paper.

About the data

This site is built from the public repository for “Expanding the Measurement of Culture with a Sample of Two Billion Humans” (Journal of the Royal Society Interface, 2022). The core country-level inputs are the Facebook cultural distance matrices for all interests, plus the major interest categories and the published benchmark culture groupings.

Lower distance means stronger cultural similarity. In the interactive tools, the map colors emphasize cultural proximity, while the tooltips always show the underlying distance values.